Equaltwo

Building a Sustainable Streetwear Brand

Overview

Is what’s good always right? Trapped in a world of more is more, we believe in making our customers feel light and taste the freedom from the guilt of buying into fast fashion trends. We as a team created a collection of timeless designs, made from 100% recycled felt, cotton and polyester. So the next time you want to invest in fashion you get to have the best of both worlds!

Is what’s good always right? Trapped in a world of more is more, we believe in making our customers feel light and taste the freedom from the guilt of buying into fast fashion trends. We as a team created a collection of timeless designs, made from 100% recycled felt, cotton and polyester. So the next time you want to invest in fashion you get to have the best of both worlds!

Key Achievements

We Conceptualized and developed a sustainable brand from ideation to execution, leveraging research, design, and innovative material use.

Creation of a brand identity, including visuals and guidelines, ensuring alignment with sustainability principles and market appeal.
Pioneered the use of manufacturing scrap as a core material, reducing waste and promoting circular economy practices.