Reimagining Product
Experiences with design
Reimagining Product
Experiences with design
PRODUCT DESIGNER | CHOICE ARCHITECT | TINKERER
PRODUCT DESIGNER | CHOICE ARCHITECT | TINKERER
Reimagining product
experiences with design
Product Designer | Choice-
-Architect | Tinkerer
PRODUCT DISCOVERY
PRODUCT DISCOVERY
PRODUCT DISCOVERY
Designing for People, Not Disabilities
Designing for People, Not Disabilities
Designing for People, Not Disabilities
Accessibility is at the core of my design philosophy. From WCAG compliance to intuitive interactions, I ensure products are perceivable, operable, understandable and robust for everyone.
Accessibility is at the core of my design philosophy. From WCAG compliance to intuitive interactions, I ensure products are perceivable, operable, understandable and robust for everyone.
Related Projects
Related Projects
Related Projects
Digital Experience Design for a Mobile First Community Platform for Parents with Disabilites
The project highlights the extensive research, user interviews, and cultural studies conducted to understand the unique challenges and needs of Parents with disabilities.
Digital Experience Design for a Mobile First Community Platform for Parents with Disabilites
The project highlights the extensive research, user interviews, and cultural studies conducted to understand the unique challenges and needs of Parents with disabilities.
BRAND COHERENCE
BRAND COHERENCE
BRAND COHERENCE
Designing with Purpose, Aligning with Vision
Designing with Purpose, Aligning with Vision
Designing with Purpose, Aligning with Vision
I bridge the gap between design and brand, crafting cohesive experiences that reflect identity, resonate with users, and build loyalty through research and collaboration.
I bridge the gap between design and brand, crafting cohesive experiences that reflect identity, resonate with users, and build loyalty through research and collaboration.
Related Projects
Related Projects
Related Projects
PERSONAL PURSUITS
PERSONAL PURSUITS
Passion Meets Purpose, Designing for Change
Passion Meets Purpose, Designing for Change
This project is close to my heart—a self-initiated endeavor that combines my love for ocean conservation with my design expertise. I wanted to explore how design can make a meaningful impact in marine ecosystem preservation, and this project became a testament to the power of creativity and dedication.
Related Projects
Related Projects
BRAND COHERENCE
Passion Meets Purpose, Designing for Change
This project is close to my heart—a self-initiated endeavor that combines my love for ocean conservation with my design expertise. I wanted to explore how design can make a meaningful impact in marine ecosystem preservation, and this project became a testament to the power of creativity and dedication.
Related Projects
RESEARCH WRITINGS
RESEARCH WRITINGS
Insights That Shape Solutions
Insights That Shape Solutions
Research is the foundation of great design. I dive deep into user behavior, market trends, and competitive landscapes to uncover insights that drive impactful decisions. My research writings document findings, methodologies, and actionable recommendations, ensuring clarity and alignment across teams.
Research is the foundation of great design. I dive deep into user behavior, market trends, and competitive landscapes to uncover insights that drive impactful decisions. My research writings document findings, methodologies, and actionable recommendations, ensuring clarity and alignment across teams.
STAKEHOLDER ENGAGEMENT
Insights, That Shape Solutions
Research is the foundation of great design. I dive deep into user behavior, market trends, and competitive landscapes to uncover insights that drive impactful decisions. My research writings document findings, methodologies, and actionable recommendations, ensuring clarity and alignment across teams.
5 +
5+
YEARS OF EXPERIENCE
YEARS OF EXPERIENCE
9 +
12+
PRODUCTS SHIPPED
PRODUCTS SHIPPED
8.3M +
8M+
GENERATED REVENUE GROWTH
GENERATED REVENUE
1
1
PUBLICATION
PUBLICATION
STAKEHOLDER ENGAGEMENT
STAKEHOLDER ENGAGEMENT
Building on Insights,
With People, for People
Building on Insights,
With People,
for People
Stakeholders are key partners in the design process. By involving them early and often, I ensure their expertise and perspectives shape the solution.
Stakeholders are key partners in the design process. By involving them early and often, I ensure their expertise and perspectives shape the solution.
For Penguine Stakeholders
Showcasing our primary research to all stakeholders
WORKSHOP FACILITATION
WORKSHOP FACILITATION
Empowering Teams,
Driving Innovation
Empowering Teams,
Driving Innovation
I lead collaborative workshops that bring cross-functional teams together to solve complex problems. From ideation sessions to design sprints, I foster creativity and alignment, ensuring everyone has a voice in the process.
I lead collaborative workshops that bring cross-functional teams together to solve complex problems. From ideation sessions to design sprints, I foster creativity and alignment, ensuring everyone has a voice in the process.
Professional
Experience
Professional Experience
Professional
Experience
Product Designer with an Industrial Design & Design Management BackgroundWith over 5 years of experience, I specialize in combining qualitative research, strategic design frameworks, and user-centric methodologies to drive product innovation and business growth.
Product Designer with an Industrial Design & Design Management BackgroundWith over 5 years of experience, I specialize in combining qualitative research, strategic design frameworks, and user-centric methodologies to drive product innovation and business growth.
Product Designer with an Industrial Design & Design Management BackgroundWith over 5 years of experience, I specialize in combining qualitative research, strategic design frameworks, and user-centric methodologies to drive product innovation and business growth.
5 years of experience
E-commerce
Healthcare
SAAS
Design consultancy
See Resume
See Resume
AUG 2024-CURRENT
UX Designer, United Gemco
At United Gemco, I designed 60+ high-fidelity prototypes in Figma, enabling early testing and iteration. I streamlined the checkout flow, reducing steps from five to three and boosting conversion rates by 22%. By developing brand-aligned visual guidelines, I improved cross-team consistency and sped up design handoffs by 15%. Collaborating with stakeholders, I conducted usability testing to align designs with user needs and business goals, showcasing my ability to balance both effectively.
AUG 2024-CURRENT
UX Designer, United Gemco
At United Gemco, I designed 60+ high-fidelity prototypes in Figma, enabling early testing and iteration. I streamlined the checkout flow, reducing steps from five to three and boosting conversion rates by 22%. By developing brand-aligned visual guidelines, I improved cross-team consistency and sped up design handoffs by 15%. Collaborating with stakeholders, I conducted usability testing to align designs with user needs and business goals, showcasing my ability to balance both effectively.
AUG 2024-CURRENT
UX Designer, United Gemco
At United Gemco, I designed 60+ high-fidelity prototypes in Figma, enabling early testing and iteration. I streamlined the checkout flow, reducing steps from five to three and boosting conversion rates by 22%. By developing brand-aligned visual guidelines, I improved cross-team consistency and sped up design handoffs by 15%. Collaborating with stakeholders, I conducted usability testing to align designs with user needs and business goals, showcasing my ability to balance both effectively.
JAN 2023-MAY 2023
Product Designer, Amazon
At Amazon, I redesigned Alexa Together’s onboarding UI, cutting task completion time by 18%. I streamlined design systems, eliminating 30% of inconsistencies across platforms, and conducted A/B tests on 90+ wireframes to prioritize roadmap features. My research on aging-in-place challenges led to co-designing two Alexa features for 32M+ caregivers, validated through usability workshops. I also co-authored a research paper on caregiving solutions, highlighting my expertise in assistive technology.
JAN 2023-MAY 2023
Product Designer, Amazon
At Amazon, I redesigned Alexa Together’s onboarding UI, cutting task completion time by 18%. I streamlined design systems, eliminating 30% of inconsistencies across platforms, and conducted A/B tests on 90+ wireframes to prioritize roadmap features. My research on aging-in-place challenges led to co-designing two Alexa features for 32M+ caregivers, validated through usability workshops. I also co-authored a research paper on caregiving solutions, highlighting my expertise in assistive technology.
JAN 2023-MAY 2023
Product Designer, Amazon
At Amazon, I redesigned Alexa Together’s onboarding UI, cutting task completion time by 18%. I streamlined design systems, eliminating 30% of inconsistencies across platforms, and conducted A/B tests on 90+ wireframes to prioritize roadmap features. My research on aging-in-place challenges led to co-designing two Alexa features for 32M+ caregivers, validated through usability workshops. I also co-authored a research paper on caregiving solutions, highlighting my expertise in assistive technology.
AUG 2019 – JUN 2022
Sr. Product Designer, DMA Yellow Works
At Amazon, I redesigned Alexa Together’s onboarding UI, cutting task completion time by 18%. I streamlined design systems, eliminating 30% of inconsistencies across platforms, and conducted A/B tests on 90+ wireframes to prioritize roadmap features. My research on aging-in-place challenges led to co-designing two Alexa feaI led Jivagro’s packaging redesign, driving a 15% market share growth and $8.3M in revenue. For PI Industries, I scaled brand recognition to 3,600 villages, achieving 80% product adoption. I designed a wayfinding system for Kirloskar factories, reducing navigation time by 25%, and facilitated workshops for Playboy U.S.A, achieving 90% stakeholder alignment. Mentoring junior designers, I enabled them to deliver two client projects in six months, demonstrating my leadership and design thinking expertise.tures for 32M+ caregivers, validated through usability workshops. I also co-authored a research paper on caregiving solutions, highlighting my expertise in assistive technology.
AUG 2019 – JUN 2022
Sr. Product Designer, DMA Yellow Works
At Amazon, I redesigned Alexa Together’s onboarding UI, cutting task completion time by 18%. I streamlined design systems, eliminating 30% of inconsistencies across platforms, and conducted A/B tests on 90+ wireframes to prioritize roadmap features. My research on aging-in-place challenges led to co-designing two Alexa feaI led Jivagro’s packaging redesign, driving a 15% market share growth and $8.3M in revenue. For PI Industries, I scaled brand recognition to 3,600 villages, achieving 80% product adoption. I designed a wayfinding system for Kirloskar factories, reducing navigation time by 25%, and facilitated workshops for Playboy U.S.A, achieving 90% stakeholder alignment. Mentoring junior designers, I enabled them to deliver two client projects in six months, demonstrating my leadership and design thinking expertise.tures for 32M+ caregivers, validated through usability workshops. I also co-authored a research paper on caregiving solutions, highlighting my expertise in assistive technology.
AUG 2019 – JUN 2022
Sr. Product Designer, DMA Yellow Works
At Amazon, I redesigned Alexa Together’s onboarding UI, cutting task completion time by 18%. I streamlined design systems, eliminating 30% of inconsistencies across platforms, and conducted A/B tests on 90+ wireframes to prioritize roadmap features. My research on aging-in-place challenges led to co-designing two Alexa feaI led Jivagro’s packaging redesign, driving a 15% market share growth and $8.3M in revenue. For PI Industries, I scaled brand recognition to 3,600 villages, achieving 80% product adoption. I designed a wayfinding system for Kirloskar factories, reducing navigation time by 25%, and facilitated workshops for Playboy U.S.A, achieving 90% stakeholder alignment. Mentoring junior designers, I enabled them to deliver two client projects in six months, demonstrating my leadership and design thinking expertise.tures for 32M+ caregivers, validated through usability workshops. I also co-authored a research paper on caregiving solutions, highlighting my expertise in assistive technology.
MAR 2018 – JUL 2019
Experience Designer, Naksh Jaipur
I championed a user-centric approach to experience design. By spearheading collaborative efforts to unify the brands experience, I contributed to a 25% increase in e-commerce sales. Additionally, I optimized resource utilization to develop sustainable products, reducing material waste by 40% through process redesign. This dual focus on aesthetics and sustainability highlights my ability to deliver impactful, eco-conscious design solutions.
MAR 2018 – JUL 2019
Experience Designer, Naksh Jaipur
I championed a user-centric approach to experience design. By spearheading collaborative efforts to unify the brands experience, I contributed to a 25% increase in e-commerce sales. Additionally, I optimized resource utilization to develop sustainable products, reducing material waste by 40% through process redesign. This dual focus on aesthetics and sustainability highlights my ability to deliver impactful, eco-conscious design solutions.
MAR 2018 – JUL 2019
Experience Designer, Naksh Jaipur
I championed a user-centric approach to experience design. By spearheading collaborative efforts to unify the brands experience, I contributed to a 25% increase in e-commerce sales. Additionally, I optimized resource utilization to develop sustainable products, reducing material waste by 40% through process redesign. This dual focus on aesthetics and sustainability highlights my ability to deliver impactful, eco-conscious design solutions.
SEE RESUME
MY PRACTICE
My Diary
MY PRACTICE
MY PRACTICE
My Diary
